The ephemeral nature of this beautiful and compelling installation is one of the reasons why I love it. Live at New York’s Lincoln Center on Jaffe Drive from September 23rd to October 23rd 2011, IBM’s Think Exhibit offers visitors a three-part interactive experience around how we can improve the way we live and work.

Advertising is powerful when it is not self-serving. Advertising is powerful when it elevates our world-view. Advertising is powerful when it ignites conversations and dialogue.

IBM’s THINK exhibit begins with a striking outdoor wall that live-streams data from systems around the exhibit (traffic on Broadway, solar energy, air quality etc) and visualizes it in real-time giving visitors a breath-taking, visceral look changes around them. Inside the exhibit, 40 seven-foot screens envelop the visitors into short, but rich story about our past and present progress, allowing them to touch, see, read and interact with content, objects and diverse point of views.

As a marketer, I love how the immersive nature of this experience keeps the visitors engaged for a large chunk of time. As a world citizen, I respect IBM’s commitment to the higher cause. And elevating my point of view.

- Jinal